Process
Where it starts— notebook first
Every campaign starts on paper. Content plans, platform strategy, influencer frameworks— all mapped out before a single pixel gets placed.
2024 – 2026 · MyScript
Sole creative behind MyScript's social presence across Instagram and TikTok. Every asset— animated reels, motion graphics, carousels, campaign visuals— designed and produced in-house. The strategy focused on storytelling that educates users on tips and tricks, surfaces the problems the product solves, and builds lasting brand awareness and loyalty.
Process
Every campaign starts on paper. Content plans, platform strategy, influencer frameworks— all mapped out before a single pixel gets placed.
Reels & Motion
Animated reels designed to showcase product features natively— using motion to make the app's gestures feel intuitive and satisfying.
Carousel Posts
Swipeable carousel posts built to educate, engage, and convert— from product education to community-building campaigns.
Step-by-Step Solutions
Nebo → MyScript Notes Rebrand
Notes 101: Notebooks, Boards & Documents
