Emily
Michael
Rypkema

I worked with Emily at MyScript, where she quickly became a key contributor to how we approach and run our social media. She has a great ability to understand objectives and translate them into content that feels both relevant and engaging. From defining ideas to producing assets- carousels, reels, stories- she consistently delivered high-quality work, always aligned with our audience and tone. She also built a genuine connection with our community, helping strengthen engagement and brand affinity over time. Emily played an important role during a pivotal phase for us, supporting a full product rebranding (from Nebo to MyScript Notes), launching and growing new channels, and contributing to the launch of our MyScript Math app from scratch. She also took ownership of our influencer marketing, structuring it end-to-end and turning it into a solid driver of visibility and app downloads across key markets. Reliable, creative, and autonomous, Emily is someone you can trust to drive projects forward with clarity and impact. I'd definitely recommend her to any team looking for someone who combines strong execution with a thoughtful creative approach.

Emily is a catalyzer— an agent who wants to see diligent growth, passionate for your business, and will work to make it happen. She is a woman able to see vision for who has the unique gift of seeing other people and other brands while also embodying the change that needs to be made to see the vision to fruition. She would be an incredible addition to any team— your business will be better after she's touched it.

Emily's project management and strategic planning is truly exceptional. She is a detail-oriented creative problem solver who does an excellent job managing both the nitty-gritty and overarching strategic vision of a project. She works well collaborating with interdisciplinary teams and has a proven track record of leading research and execution of successful social media presence across online channels. Emily's dedication, professionalism, and strategic acumen make her an invaluable asset to any organization fortunate enough to have her on their team.

Emily has worked with me for two years on social media strategy, revamping and rebranding my website, and producing a newsletter. Not only is Emily continually looking for ways to keep my brand fresh and relevant, but she is laser-focused on who I serve. Always responsive to my requests, she is literally the wind beneath my wings.